27th FEB 2008

We are pleased to announce the latest addition to our collection from Ganesha. Their beautiful range of home ware and accessories come directly from specially sourced (often rural) Indian producers. This approach benefits local economies putting money straight back to the community.
Ganesha have an ethical approach to the environment sourcing organic cotton for their bed linen, helping suppliers to understand the hazardous effect to our environment when using dyes, promoting natural dyes, materials and waste management.
As an accepted member of IFAT (the international Federation for Alternative Trade) Ganesha are helping women especially in Manipur to develop their export market, improve employment and income, by encouraging a fair trade market, respecting people, culture and environment. Please see our home ware and accessories for these fabulous products.

FEB 2008

Green is the New Black and London proudly sets the scene for organic fairtrade and ethical fashion in their AW08 shows. Designers have flocked to the capital, know for it's dare to be different lead with colours and design to experience and a new wave of ethical fashion.
Now designers are showing that you don't have to wear tye die -although bizarely this is back ! to be green. There is a new wave of ethical fashion which is just too good to be missed.

Leading the way are Enamore with their cheeky lingerie, sexy camisoles, and sophisticated dresses. Enamore are on a par with La Perla for luxury this season. The difference is their design will only be a cost to your purse and not the planet. Made from the finest organic hemp, soya, cotton, silk and hand selected vintage fabrics these designs are for those unique people who understand style but have principals.
Also taking a lead in ethical fashion, Amana are showing some amazing designs in their AW08 range,including trench coats, full circle skirts and hemp-silk mix trousers. Their style will suit everyday use and make you feel fabulous!

Both these ranges and more will be coming to Beautiful Demoiselle this year we look forward to showing you more.

DEC 2008

Beautiful Demoiselle brings you the best in fashion and gifts with secure online ordering and prompt delivery. Ethically sound products to make your Christmas shopping both convenient and guilt free.

Need a little inspiration ? Here are some ideas for the special women in your lives ..

For the lady who loves to pamper, understands the idea that beauty doesn't need to cost the earth and appreciates the reassurance and purity of organic ingredients. Beautiful Demoiselle recommends Willow Organic Candles and Gift Boxes. These amazing products are the height of luxury and make a beautiful treat for any special lady in their silk boxes. Have a look on our Gift ideas for women to find the perfect gift.

For a New Mum, we suggest a Cottons bathtime bag - these fab gift bags are perfect for new mums with pure organic ingredients. Cottons motto is "keep it simple" Bath time is one of the most enjoyable times with your child, help make it special. You can find these gift bags and other ideas for baby in our Beauty Products category "Cottons" Baby.

For a lady who loves her home try our fabulous home collection of pure organic bed linen and Towels.

Buy fairtrade handbags here

Buy fairtrade jewellery here

Buy the cottons range of pampering products here

Buy something special in the lingerie department

Need a little inspiration ? Here are some ideas for the special women in your lives...

FASHION NEWS

"Fashion can be a dirty business"

• Seven tablespoons of chemicals are used to grow enough cotton to make just one t-shirt. Conventional cotton represents 3% of the world's crops, yet uses 25% of all insecticides and 10% of all pesticides. The chemical residue can still be present in our clothing so 'pure cotton' clothing is often anything but. And it's not just the environment that suffers, the chemicals poison the farmers and the cost of buying them leads to debt. Pesticide Action Network

• Over 14 million tonnes of synthetic fibre are produced each year - a massive increase from almost nothing 50 years' ago. Synthetic clothing is made from oil: an unrenewable resource that pollutes as it is extracted and never rots away. CIRFS [International Rayon and Synthetic Fibres Committee]

• Fibre is spun into yarn, yarn woven into fabric and fabric made into clothes in factories spread out across the globe. A garment, in the process of being made, may have been shipped and flown to three, four or even more countries leaving behind a toxic trail of energy consumption and polluting waste.

• The dye industry is listed in India's 'hyper red' category reserved for the seventeen most polluting industries in the country where it lies alongside the oil, cement and steel industries.

• The 40 million workers, mainly women, in the global garment and textile trade are the ones that pay the price for our love of cheap clothing and fast fashion: long hours, poor wages, unsafe working conditions, no industrial representation, abuse, harassment, discrimination... sweatshop conditions are well documented.

• On average garment industry workers receive just 0.5% of the retail cost of clothes sold in the high street.

• Small scale producers and traditional artisans are also losing out. 12 million people live by handloom weaving in India - the largest industry after farming. But now in many areas three out of four looms stand still, their owners sliding ever deeper into poverty and debt.

• BBC News Report Sept 05 The problems don't end when a garment has been made. In the UK alone more than one million tonnes of textiles are thrown away every year. Dr. J. Parfitt, WRAP, December 2002 But it doesn't have to be this way: There are pioneering brands addressing one or more of these issues, showing that ethical fashion is possible.

• Brands that use organic cotton - kinder to the environment and the farmer.

• Brands that trade fairly with small producers - supporting artisanal production, using the garment trade to overcome, not contribute to, poverty.

• Brands that use alternative natural fibres: hemp, silk, nettle, flax - thus reducing the dependence on cotton and synthetics.

• Brands that use recycled textiles and clothing - reducing our waste and saving the energy needed to create new materials. Beautiful Demoiselle showcases these pioneering brands which are tackling head on one or more of the ethical issues involved in fashion production, demonstrating that fashion can be stylish and ethical.